About Us

Sylvester Fuller in his Mound City, Missouri jewelry store. Photo taken in 1915. Sylvester, son of Richard, continued the work and love of fine jewelry.

Fuller's Jewelry, under the ownership of Cindy Fuller, officially opens at Cindy's second location, 2186 N. Westwood in Poplar Bluff. Grand Opening ceremonies took place August 10, 1984

Cindy Fuller is a fourth generation jeweler. In 1875 Cindy's great-grandfather, Richard Fuller, opened the first Fuller's Jewelry in Council Bluffs, Iowa. Grandfather Sylvester Fuller opened his store in 1915 at Mound City, Missouri. Father Louis Fuller had his first store in Collinsville, Illinois. After the bombing of Pearl Harbor, he auctioned his store and joined the Navy. Returning stateside after the war, Louis opened Fuller's Jewelry in Poplar Bluff, Missouri in 1946.

Cindy Fuller began working in her parent's store at the age of 10. When she left home to attend college, she worked in jewelry stores in Springfield, Missouri, as she continued her education. She received her BS in marketing/management from SMSU and began an apprenticeship under her father for diamond settings and gold work. In 1977 she moved to Corpus Christi, Texas, to work at Cizon's Jewelry. Returning to Poplar Bluff, Cindy bought the store from her parents, Louis and Mary, in 1981. In 1984, Cindy moved to her larger Poplar Bluff Square location. Cindy downsized in 2008 to her present smaller location in the Holloway building, just past the Walmart stoplight at 603 S. Westwood Blvd., next to the Chevy store.

Cindy Fuller earned her Gemologist Diploma in 1993 by successfully identifying 20 gemstones in four hours with no mistakes. She earned her Graduate Gemologist Diploma from Gemological Institute of America in 1994, after successfully completing course work in diamonds, diamond grading, colored stones and gem identification, plus three one-week grading laboratories. She was awarded scholarships from Jewelers of America for each of the courses. Cindy Fuller is the only Graduate Gemologist in a 90-mile area. Other certificates held by Ms. Fuller include Certified Store Manager, issued by Jewelers of America, and the GIA certificates for Identifying Challenging Synthetics and Detecting Fracture Filled and Synthetic Diamonds.

Active in the Missouri Jewelers and Watchmakers Association, Cindy has served 10 years on the Board of Directors of the Association. Fuller's Jewelry is also a member of the Retail Jewelers Organization, a volume-buying group of the jewelry industry.

Cindy is active in the Poplar Bluff Chamber of Commerce and has been a life-long member of the First United Methodist Church.